Als journalist en nieuwsredacteur heb ik tientallen persberichten per dag gezien. Na 25 jaar moeten dat er meer dan honderdduizend zijn. En ik blijf me verbazen over de vaak slechte kwaliteit. Een enkele keer zeg ik er wat van en schrijf ik het PR-bureau. Soms hoor ik niets terug, soms krijg ik een bedankje. Ik heb wel begrip voor hun situatie; heel vaak moeten ze een Amerikaans bericht vertalen, en die zijn over het algemeen al slecht. Maar hoe moet het dan wel? Hier zijn tien vragen en antwoorden voor het schrijven van een persbericht: 1 - Wat is het belangrijkste van een goed persbericht? Makkelijk: nieuwswaarde. 2 - Wat is dat, 'nieuwswaarde'? Het moet nieuws zijn voor de lezer. Iets wat
Nieuw
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